The tracking feature will display individual stock price changes and related, AI curated news articles for stocks of interest. The curated watchlists could possibly be the forerunner of the vital return of the massively popular portfolio tracking feature that was slashed in 2017. The pre-existing standard lists remain, such as active movers, big gainers, and big losers. ![]() Your watchlist is located under “your stocks” and gives quick access to information on different companies or funds. Fresh design and curated watchlists The mobile and desktop web versions received a fresh new visual design, and service redesign brought new features like stock cards, and sort lists were made customisable so users can create personally curated watchlists. The relaunch attempt was to plug the holes in the service offering. Google Finance’s aim was always to be the finance news hub, with trading support features, for informal players in the share market. The status of Google Finance In 2020, a concerted effort to scratch back market share was attempted in a relaunch of the tool. With the wheels of this finance vehicle removed, the loyal users were forced to go ‘shopping’ for an alternative, and the pole position slipped away quickly. The rebuild had made the platform simpler, which usually bodes well for UX ratings (user experience – your interaction with a brand/service), but inexplicably core, integral reporting was removed. Things started to get shaky, and the loyalty support started to crumble. ![]() In 2017 the engineering and strategy team implemented a rebuild – and in the process, took away parts of the foundation of the service offering. ![]() It handled lists of stocks, transaction information, instant snapshots, and a cash balance so an actual portfolio could be shown. Google Finance justled for pole position in the portfolio tracking space for many years.
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